My second lecture this semester was meant to open students’ eyes to the new challenges facing designers in a cross-platform world. My line was meant to intrigue, and help them think of themselves as agents for change in everything a business impacts. I followed with a more explicit definition:
Today’s challenge is creating, targeting and providing products, services, content and experiences across an ever growing mix of channels and media, looking to design and sustain inclusive relationships with a massive number of people.
A word-by-word dissection of the phrase was supported with examples revealing the three relationship flows (business/customers; business/community; and customer/community), supported by a list of actions to consider when designing relationship ecosystems (the latter, inspired by Richard Serra’s Verblist). https://www.moma.org/collection/works/152793
The graph may be familiar to you (see previous posts on relationship design), but the list will be new. I have been using it at work, but had never published it before.
Funding, crowdfunding, campaigning, transacting, subscribing, sharing, renting, integrating, embedding, collaborating, ritualizing, personalizing, customizing, co-creating, crowdsourcing, challenging…
Supporting, sponsoring, funding, fundraising, exploring, investigating, discovering, studying, advocating, informing, propagating,
acting, organizing, leading, influencing…
Storytelling, visualizing, virtualizing, entertaining, eventing, infographing, gamifying, publishing, hosting, experimenting, programming, staging…
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