latest read:

crisis > change > design > transform

Part 3: Life impact→ changed bonds→ new connectivity→ systems

Profound crises are impacting social structures, commerce, institutions, and the environment. It’s hard to see an end to this, but the ultimate impact is on people’s attitudes and behaviors. 

We have to assume the effect will be massively profound and that traditional approaches (developed in response to previous social, technological, and economic disruptions) need a tune-up as we start this new era.

In earlier posts, I commented on the role design will play in making business models inclusive, to start cultures. This post focuses on connective systems that keep business, people, and communities in touch and integrated functionally and culturally. 

Let’s get started:

#3
Life impact→ changed bonds→ new connectivity→ systems

Initial situation:
This crisis impacted people’s values, attitudes, and conversations, and many of our previous strategies and codes are irrelevant today. We must reimagine how everything we do (our products, services, behaviors, and actions) can engage us, our stakeholders, and customers, as participants in a mutually beneficial culture.

Questions to tackle:
What are the ideas and positions we share with our stakeholders, customers, and adjacent communities? 

— How do we incorporate them into our products, programs, channels, and tools to move closer to our participants (functionally and culturally?)

— Do we have the language, codes, and systems that we’ll need to stage and sustain that relationship in place?

Tools we need:
Functionally integrated products and services
— A connective framework (communication, commerce, participation)
— Messages, identity system, codes, and narrative content
— Documented systems and workflows
— Prioritization and plans

Methods:
— Personas, journey mapping, and other design strategies
— Cross-disciplinary workshops and sprints
— Product and service design
— Content strategy
— Wireframing and prototyping
— Design systems/documentation

Average timing:
Initiative durations will vary, and post-launch activation will be ongoing.

read: more

crisis > change > design > transform

Part 3: Life impact→ changed bonds→ new connectivity→ systems

crisis > change > design > transform

Part 2: Market impact→ changed behaviors→ relationships→ cultures

crisis > change > design > transform

Part 1: Societal impact→ changed values scale→ new relevance→ us

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let’s talk,

If you have a business challenge that calls for creative might, I'd like to hear from you.

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