Old Seaport New York

Placemaking Strategy • Naming • Branding

Diego Kolsky

S / M / L / XL

Proven design lead for teams working on innovations, profound transformations and high-impact initiatives for massive corporations and bold startups.

360

Applies principles and methods of design to solve business and human needs, from insights to brief, design to production, implementation to optimization.

B2B / B2C / DTC / FCG

Brings deep experience across sectors and industries. From airlines to banks and cannabis, through retail, lifestyle, hospitality and destinations.

XP / UX / UI / ID / 3D

Yes.

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experience

I'm lucky to work along the brightest minds in consulting, design and communications.

Our work together honed my collaboration skills, and readiness for deep transformations. A partial list includes:

Go-to-market strategy

MBLM

Scenario ideation
Brand architecture
Messaging hierarchy

Category innovation

The Velo Group

Opportunity definition
Product ideation and development
Brand identity
Packaging and retail systems
Digital marketing
Executive oversight

Flying experience

MBLM

Passenger experience
Seat design
Cabin interiors
Lighting system

‍

Brand Optimization

MBLM

Brand architecture
Visual identiy systems

Nation brand

FutureBrand

In-market research
Inbound brand strategy
Brand identity systems
Digital platforms
Executive oversight

Brand transformation

MBLM

Brand strategy
Brand identity
Digital channels
Cross-platform campaign
Executive oversight

Brand transformation

FutureBrand

Brand strategy
Brand architecture
Retail strategy
Brand identity
Touchpoint systems
Executive oversight

Product design

MBLM

Product innovation
Branding
UX/UI design
Executive oversight

Brand transformation

MBLM

Brand identity
Visual design
Brand management
Content strategy
B2B/B2C campaigns
Executive oversight

Digital channel strategy

R/GA

Digital content strategy
Brand strategy
Brand architecture
Visual design

SMB segment strategy

MBLM

Brand strategy
Product ideation
Brand alignment

Brand transformation

Brandfields

Brand strategy
Digital strategy
Brand identity
Website design and development
Marketing systems
Executive oversight

archive

AB

Transformation program
—
Brand strategy
Brand identity
Digital channels
Cross-platform campaign
Executive oversight

Old Seaport New York

Place branding
—
Ideation
Place naming
Brand strategy
Visual identity
Launch campaign

Underwriters Laboratories

Transformation program
—
Brand identity
Visual design
Brand management
Content strategy
B2B/B2C campaigns
Executive oversight

Hasbro

Digital channel strategy
—
Brand strategy
Brand architecture
Portfolio alignment
Digital content strategy
Visual design

Clover

Service and product ideation (concept)
—
Product ideation
Brand strategy
Visual design

UPS

Transformation program
—
Brand strategy
Brand architecture
Retail strategy
Brand identity
Touchpoint systems
Executive oversight

‍

LAN Airlines

Flying experience
—
Passenger experience
Seat design
Cabin interiors
Lighting system

OLO

Category innovation
—
Opportunity definition
Product ideation and development
Brand identity
Packaging and retail systems
Digital marketing
Executive oversight

get in touch

If you have a business challenge that calls for design and creative might, I'd like to hear from you.

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